Client News
CoreMessage is #Winning
Wednesday, April 27, 2011
Dear Friends:
We are proud to announce the CoreMessage team was recently recognized with multiple honors at the Florida Public Relations Association Capital Chapter 2011 Image Awards ceremony. The Capital Chapter’s Image Awards is an annual competition to recognize outstanding public relations programs and encourages the development of public relations professionalism. Known as a standard of public relations excellence in the capital city, CoreMessage was honored to be presented with the top distinction in this year’s competition.
Top Recognition for Public Affairs Communication Campaign
In all, CoreMessage brought home four separate awards, including the awards program’s highest honor, the Grand All Image Award, for the Florida Transportation Builders’ Association’s (FTBA) 2010 Legislative Session Campaign. The initiative was also recognized with an Image Award in the public affairs division. Campaign recap:
FTBA: During the 2010 session, CoreMessage worked with FTBA to launch an aggressive public affairs awareness campaign to shed light on a proposed multi-million dollar raid on the State Transportation Trust Fund. The campaign encouraged a gubernatorial veto of the trust fund raids, saving more than 80,000 Florida jobs and receiving more than 5.2 million media impressions.
Other Award-Winning Strategies
CoreMessage was also presented with Awards of Distinction in the public affairs and institutional divisions for the Florida Children’s Services Council and Independent Colleges and Universities of Florida. Campaign recaps:
FCSC: In response to unexpected and potentially damaging legislation, CoreMessage developed the “By the People, for the Children” communications campaign for the Florida Children’s Services Councils (CSCs). The campaign aimed to demonstrate CSCs’ value, effectiveness, accountability and widespread support of Florida lawmakers. The public affairs campaign surpassed its earned media goals, helped achieve bipartisan support and led to an important legislative compromise.
ICUF: CoreMessage received recognition for an institutional campaign created for the Independent Colleges and Universities of Florida (ICUF). The initiative successfully branded ICUF President & CEO, Dr. Ed Moore, as a leading political and public policy expert in order to increase ICUF’s media exposure and name recognition. More than 3.5 million media impressions were created which dramatically increased ICUF’s visibility for the start of the 2011 Legislative Session.
As our tenth Legislative Session winds down, these awards are an active reminder of the results we consistently achieve for our clients, partners and supporters. We creatively combine many public relations tactics and tools to tell the right story to the right audience. We are honored to be recognized for our efforts and sincerely thank the Florida Public Relations Association for their dedication to our profession.
Thank you for your 10 years of continued support. Be sure to visit our website, www.CoreMessage.com, for the latest client and industry news and follow us on Twitter @CoreMessage.
Sincerely,
Cory Tilley and the CoreMessage Team
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