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FOX10 TV: “Pensacola Works for Me” Tourism Campaign

Monday, March 12, 2018

PENSACOLA, FL (WALA) – Did you know? Tourism-related tax revenue and visitor spending helps fund various components of K-12 public schools, road and highway maintenance and beach beautification, as well as other programs developments which enhance citizens’ way of life.

The tourism industry provides the county with nearly $800 million in direct visitor spending and employs more than 22,300 Escambia County citizens, supplying a wide range of benefits to residents and the community.

To further enhance residents’ understanding of tourism’s impact on their day-to-day lives, the Florida Association of Destination Marketing Organizations (FADMO), the voice for Florida’s county tourism promotion agencies, in partnership with Visit Pensacola, the destination marketing organization for the Pensacola Bay Area, announced the launch of a new education campaign, “Pensacola Tourism Works for Me.”

Steve Hayes, President of Visit Pensacola stopped by our studio during FOX10 News at 4 pm to talk about more reasons Escambia County depends on tourism. You can watch the interview in the accompanying video.

To learn more, visit and connect on social media via Facebook and Twitter at @pcolatourismworks and the hashtag #PensacolaTourismWorks.

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