Client News

Survey finds 99% of Florida lodging businesses are suffering

One in three report having to lay people off due to coronavirus crisis. A full 99% of Florida’s lodging businesses are seeing bookings drop because of the coronavirus crisis, according to a new survey commissioned by the Florida’s destination marketing advocacy group Destinations Florida. The survey, conducted of 995 businesses in 37 Florida counties, finds […]

New Study Shows How Coronavirus Crisis has Devastated Florida’s Tourism Industry

The coronavirus crisis has devastated Florida’s tourism industry, a new study shows. On Friday, Destinations Florida, which defines itself as the “unifying voice representing Florida’s destination marketing organizations and strives to increase the effectiveness of local tourism promotion organizations’ efforts,” released some of its findings from a study looking at how coronavirus has hit the Sunshine […]

New Study by Destinations Florida Tracks COVID-19 Impacts on Florida’s Tourism Industry

STUDY OUTLINED SIGNIFICANT DROPS IN HOTEL OCCUPANCY RATES, REVENUE LOSSES AND EMPLOYEE LAYOFFS LISTEN TO REPLAY: The Brevard County Tourism Development Council conducted via telephone the monthly meeting of the volunteer advisory board, which provides direction to the Space Coast Office of Tourism county staff on how to manage the annual tourism tax proceeds and market […]

Mr. Speaker, COVID-19 should end the war on VISIT FLORIDA

It’s time to quit kicking the VISIT FLORIDA can down the road. For the last couple of years, the state’s tourism marketing arm has faced an uncertain future as lawmakers have debated whether it should even exist. We have all watched the war rage on, with Speaker José Oliva leading the effort to end the agency. So far, Oliva […]

Senate declares August as “Amblyopia Awareness Month”

On Tuesday, the Senate passed a resolution declaring August as “Amblyopia Awareness Month.” Amblyopia, more commonly referred to as “lazy eye,” is the most common cause of permanent vision loss in children. It is caused by a number of eye disorders but it is preventable if caught and treated early, so the Florida Society of […]

Destinations Florida urges lawmakers spare VISIT FLORIDA in Valentine’s Day card

Canning tourism marketing didn’t work so well in Colorado and Washington Destinations Florida, coalition of tourism marketing organizations, is hoping to convince lawmakers to keep VISIT FLORIDA around with a round of not-so-warm-and-fuzzy Valentine’s Day cards. The cards warn lawmakers of what’s at stake if VISIT FLORIDA is allowed to sunset on July 1 — […]

Sunburn — The morning read of what’s hot in Florida politics — 2.13.20

— VISIT FLORIDA VALENTINES — Destinations Florida is sending Valentine’s Day cards to lawmakers warning against eliminating VISIT FLORIDA. According to the group, which represents the state’s destination marketing organizations, says without the efforts of VISIT FLORIDA, tourism competitors can poach visitors from the Sunshine State Among the cards are “love letters” from California and […]

Letters to the Editor: VISIT FLORIDA offers small towns a big voice with “vital partnership”

A vital partnership Visit Florida Sports tourism is a growing sector of the tourism industry. In Pasco County, we are increasingly attracting active travelers interested in fishing, hiking, biking, skydiving and amateur sports. We are a growing sports vacation market, largely thanks to the tourism promotion programs available through Visit Florida. Participating in national advertising […]